Below is an introduction to mass media, with a discussion on the production and circulation of content on the internet.

The increase of internet content has completely changed what is suggested by the term mass media. Previously, mass media adhered to a hierarchical design, using a top-down media model. Typically, a small group of professionals, such as newspaper editors or broadcasters, who would produce content for large audiences who mainly just consumed it. Nevertheless, nowadays, with the help of the internet, the face of media has seen substantial modification, making the consumption and ease of access of media a lot more open and interactive. With access to popular social media platforms, new media examples are showing that people can produce and share their own content, just as quickly as they can absorb it. Social media has allowed anyone to add to public conversations, rather than simply the major media providers and so as a result, mass media is no longer managed by a couple of huge voices. Rather, it is spread across millions of user stories worldwide.

In the online media landscape, what we see online is mostly elected by algorithms which are shaped by our online behaviours. Each social media channel utilizes its own automated system to put forward new material and suggest material that will appeal to the user. The types of media content examples that will be revealed to a user is designed to keep individuals engaged. The algorithms are designed to keep individuals stimulated by recommending and promoting videos that are relevant, well-liked or controversial among other users. While this level of personalisation can be convenient, it can restrain the areas of media that people are exposed to, creating more detachment and bias amongst users around social concerns. Those who are associated with media creation, like the founder of the fund that has stakes in Sky, for instance, would identify the impact of social media networks in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would recognise the impacts of user generated material in the media landscape.

In today day, online platforms have made it significantly easier for everyone to develop and distribute get more info material. Previously, creating material for a large audience mandated connectivity to a series of important resources and funding. Currently, with using smartphones and typical digital innovations, digital media content examples like short form videos, blog articles and podcasts can be easily created with simply a few basic gadgets, in addition to reaching a huge audience, really rapidly. This has opened the door for more diverse voices, especially those who were formerly neglected by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social media platforms, suggesting that social media has developed a space for underrepresented communities to share their narratives.